Verve captured the zeitgeist of Contemporary Arts & Fine Art Photography throughout the years ever since it's foundation in 1978. The torch was passed to Alexander Norouzi in 2006 whose experience in the publishing industry and collaboration with Photographers around the globe set the next step into the ever rising demand of Contemporary & Fine-Art Photography: "My goal is to welcome new trends in Photography while continuing to embrace the tradition, culture and heritage of the industry, by work not only with great well-known Photographers but also provide a platform for the next uprising generation to take-off.